1. Three rectangles: bleed line · trim line · safe area
A printed piece is produced on oversized paper then trimmed to finished size. Because guillotines have a ±0.5–1mm tolerance, three boundaries absorb that variation.
- Bleed line — outside the trim. Backgrounds/images must extend to here so trim variance doesn't leave a white edge. Standard: 3mm.
- Trim line — the finished size. Where the cutter hits.
- Safe area — inside the trim. Logos, text, and critical content must stay within this margin to survive trim variance. Typically 3–5mm.
2. Korean print shop bleed standards
| Shop | Bleed | Safe margin | Notes |
|---|---|---|---|
| Sungwon Adpia | 1mm | 3mm | High-volume flyers & stickers |
| Adpia | 2mm | 3mm | Business card & leaflet guides |
| Red Printing | 3mm | 5mm | Small-run personal print standard |
| Mosheet | 3mm | 5mm | Goods & specialty paper |
| ISO international | 3mm | 5mm | European/US default |
Requirements vary 1–3mm between shops. Always check your vendor's "submission guide" PDF before ordering.
3. Resolution: why 300dpi is the print standard
The human eye can't resolve finer detail than ~300dpi at 25cm. Print material is viewed at roughly that distance, so more than 300dpi yields little visible improvement while less reveals pixels.
- 72dpi — screen-only. Unacceptable for print.
- 150dpi — minimum for large posters viewed from a distance.
- 300dpi — print standard for business cards, flyers, booklets.
- 600dpi — fine-art books and highly detailed halftone work.
Formula: 210mm × 300dpi ÷ 25.4mm/inch ≈ 2480px (A4 width).
4. Brochure folds: 2-panel, 3-panel, gate-fold
- Half-fold (2-panel) — one center crease, 4 pages.
- Tri-fold (roll fold) — inner panel (~2mm narrower) tucks under the outer panels. Inner width ≈ total/3 − 2mm.
- Z-fold (accordion) — all three panels equal width; folds in alternating directions.
- Gate-fold — left and right flaps each half the center width, opening outward.
- Booklet spread — facing pages printed as one sheet; keep critical content 5mm clear of the spine crease.
5. CMYK · RGB · K100
- Presses print in CMYK ink. RGB originals are converted at output — expect color shifts, especially in saturated hues.
- Black text should be set to K100 (C0 M0 Y0 K100) to avoid color fringing from four-plate misregistration.
- Large black fills: use rich black (C40 M30 Y30 K100) for deeper density.
6. File formats
- PDF/X-1a — industry print-exchange standard. Requires CMYK, embedded fonts, bleed marks.
- AI (CS6 or lower) — some older presses require this; convert all text to outlines.
- TIFF/PNG — save at 300dpi + CMYK.
7. Pre-flight checklist
- Create document at bleed size (finished + bleed × 2).
- Extend backgrounds to the bleed line.
- Keep critical content inside the safe area.
- Minimum 300dpi (150dpi acceptable for large-format posters).
- CMYK color mode; black text at K100.
- Outline fonts or embed them.
- Export as PDF/X-1a; verify against the shop's spec sheet.